About Clell Wade Coaches Directory

1960

A Concept is Born

Pioneer and innovator, his goal was always to help the interscholastic community communicate as effectively as possible. During his extensive career as Athletic Director, Physical Education Director, and Head Football Coach, Mr. Wade built his business on the sidelines and published the first Missouri State Coaches Directory in 1960.

1979

Transitions

In 1979, Clell Wade moved his entire family and the fast growing business to their current headquarters in Cassville, Missouri. After moving to Missouri, Clell Wade began publishing a directory for every state and moved the business from the family basement to an office building.

1999

Second Generation

Continuing the tradition of a family-owned business, in 1999, Karan Wade Hutton acquired ownership of Clell Wade Coaches Directory, Inc. As one of the industry's leaders in information resources for interscholastic sports, Clell Wade Coaches Directory, Inc. was named the official directory of the NIAAA (National Interscholastic Athletic Administrators Association).

Today

Focus on the Future

Keeping up with the fast-paced technological shift and constant churn of institutional staff, Clell Wade Coaches Directory, Inc. now offers the published directory in web-based and mobile app formats. Whatever the future may hold, Clell Wade Coaches Directory, Inc. will remain focused on being an intricate and useful resource to the interscholastic community.

Connecting the Interscholastic Athletic Community for over 63 years.

NOTE: It is with deep sadness and a heavy heart we announce the passing of our owner, leader, and friend, Karan Wade Hutton in March 2023. You can read her full memoriam here.