Core navigation
Products and services
Every tool you need to reach the interscholastic athletic community.
Search a live directory, order a custom contact list, or let us run your email campaign. Three products, one trusted source.
800,000+ contactsUpdated directly from schools
At a glance
Products and services quick navigation
Explore core products for direct conversion paths and additional services for broader campaign support.
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Support layer
Services
- National Co-ops
- Advertising
- Fulfillment House Services
- API Data Integration
- Surveys
- File Cleansing
Core offerings
Explore the three primary product paths
A quick preview of the main offerings before detailed product breakdowns.
Live Access
Online Directory
Search, filter, and connect with coaches and administrators with real-time directory access.
Explore section
Targeted Outreach
Custom Lists
Order campaign-ready contact lists by sport, level, state, and role for precise audience targeting.
Explore section
Managed Delivery
Email Campaigns
Launch managed email campaigns with targeting and reporting handled by the Clell Wade team.
Explore sectionOnline Directory
Online Directory — Search. Find. Connect.
Subscribe to the online directory and get instant access to 40,000+ schools across all 50 states. Search by sport, level, state, county, or position. View full contact details including name, email, phone, and address. Click to email directly. Save favourites and notes.
40,000+
Schools
50
States
40+
Sports
Key capabilities
- 40+ sports across all levels (High School, Junior High, Middle School)
- Filter by state, sport, level, position, enrollment, and more
- Click-to-email coaches and administrators directly
- Favorites list and personal notes per contact
- 300 school detail views per day
- Available on desktop and mobile
Pricing
State access from $49.95/year · California $59.95/year · National $699.95/year
Custom Lists
Custom Lists — The Contacts You Need, Built to Your Specifications.
Don't have time to search? Tell us exactly who you're targeting — sport, level, state, position — and our team builds a custom contact list ready for your campaign. Use it for direct mail, calling, or email outreach.
Precision segmentation
Build process
Fast turnaroundSubmit a quote request
tell us your target criteria
We build and price your list
sport, level, state, position, list type
Receive your list
ready for your campaign within agreed turnaround
Pricing
Coach/Admin Name + Mailing Address from $60/M (one-time) or $120/M (1-year unlimited).
Email leads from $395/M · Email broadcast campaigns from $175/M.
Selects (additional filters): $10/M each · Minimum order: $100
Email Campaigns
Email Campaigns — Managed Delivery to a Targeted Coaching Audience.
Run a fully managed email campaign to a precisely targeted list of coaches and administrators. We handle the delivery, targeting, and reporting — you focus on your message.
Campaign benefits
- Targeting by sport, level, state, and position
- Managed delivery with full bounce and open reporting
- Pay per delivered email — no wasted spend
- Ideal for product launches, event promotion, and seasonal campaigns
Best for
Product launches, seasonal promotions, certification events, and targeted brand awareness with managed execution.
Step-by-step flow
Campaign activation workflow
A guided activation path from product selection to targeted launch and campaign growth.
Step 01
Select campaign type
Pick the best path: live directory prospecting, custom lists, or managed email.
Step 02
Define your audience
Set your targeting by sport, level, state, position, and school profile for precise reach.
Audience
Soccer Coaches - Texas
Product
Email Campaign Service
Status
Activation in progress
Step 03
Launch the activation
Deploy outreach with ready-to-use data, managed sends, or direct contact from the directory.
Step 04
Optimize and scale
Use reporting insights and add-on services to improve performance and expand your reach.
Coming Soon!
MarketPlace
Brand, advertise, and market your company or products to a highly targeted market including thousands of engaged coaches on a daily basis.
Additional services
Premium support for complex campaign work.
A refined service layer for marketers who need more than access to contacts: strategy support, production help, cleaner files, and connected data.
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Service options
01
Custom plan
Service suite
Select the right layer
Each service can stand alone or combine with directory access, custom lists, and managed email campaigns.
01
Shared reach
National Co-ops
Participate in a co-op with other marketers to reduce mailing costs, increase speed, and benefit from tested campaign formats.
Lower unit costs
02
Brand visibility
Advertising
Promote your brand through printed publications, national newsletters, and virtual coaching events.
More daily exposure
03
Mail operations
Fulfillment House Services
Integrated marketing fulfillment support from printing to piecing, tabbing, and stuffing for direct mail campaigns.
Production handled
04
Data systems
API Data Integration
Pull data directly from Clell Wade databases into your CRM tools for a constant stream of updated profile information.
CRM-ready updates
05
Audience insight
Surveys
Profile your audience, improve strategy, and gather actionable feedback to better convert browsers into buyers.
Actionable feedback
06
List quality
File Cleansing
Improve list hygiene with CASS certification, NCOA reporting, duplicate removal, data enhancement, and field standardization.
Cleaner records
Compare products at a glance
Use this table to identify the right solution based on access model, freshness, and campaign workflow.
| Feature | Online Directory | Custom List | Email Campaign |
|---|---|---|---|
| Access type | Subscription | One-time or 1-year | Managed service |
| Data freshness | Real-time | Built at time of order | Built at time of order |
| Use for searching | ✓ | — | — |
| Use for mailing | — | ✓ | ✓ |
| Use for email | ✓ (click-to-email) | ✓ (eLead list) | ✓ (managed broadcast) |
| Best for | Daily prospecting | Campaign targeting | Hands-off outreach |
Start your next campaign
Ready to reach the interscholastic athletic community?
Start with a free trial, request a custom quote, or talk with our team about campaign services and support.
800,000+ contacts
Coaches and administrators nationwide
40,000+ schools
Coverage across all 50 states
Multiple service paths
Directory, lists, and managed campaigns